Episode 12: Your Pet Deserves Better Treats!

In this episode of the Modern Companion Podcast, Ashlin Cook, founder of Winnie Lou, the canine company, joins to share the inspiring journey behind her all-natural dog treats. Starting with a career in fashion, Ashlin worked with top brands like Diane von Furstenberg before discovering her passion for pets after adopting her first dog, Winston. This shift led her to create Winnie Lou, a brand committed to making high-quality, nutritious treats with simple, natural ingredients that pet parents can trust.

We hear how Winston, along with her other dogs, Louie and Bugsy, became the heart and inspiration behind the company. Ashlin explains her dedication to sourcing sustainable, human-grade ingredients and her desire to make pet nutrition straightforward, so pet parents feel confident in what they’re feeding their furry friends.

The conversation also touches on the challenges of building a dog treat brand, from running a food truck to scaling up and making products shelf-stable. Ashlin shares the fun moments of attending trade shows like SuperZoo and reflects on her involvement in the Modern Companion community, including how Winnie Lou gives back by donating 3% of net profits to rescues.

Whether you’re a dog parent or just curious about how pet products are made, this episode offers a fun and informative look into the passion and purpose driving Winnie Lou’s success. Don’t miss the chance to hear about Ashlin’s exciting plans for Winnie Lou’s future, including new product developments on the horizon.

Listeners can find Winnie Lou’s treats in small pet shops like Modern Companion or online at winnielou.com. Follow the brand on Instagram at @_winnielou for the latest updates.

Buy Pet Parents products at Modern Companion:

Shop in-store or visit themoderncompanion.com to learn more.

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