Episode 11: Elevating Pet Parenting with Empathy and Innovation
In this episode of The Modern Companion Podcast, Maddie sits down with Blake Anderssen, the founder and CEO of Pet Parents, a company dedicated to creating innovative, empathy-driven products that solve real pet parenting challenges. Known for their game-changing products like reusable dog diapers and the viral PetSafe laundry detergent, Pet Parents has established itself as a brand that puts both pets and their parents first.
Blake shares the inspiring story behind Pet Parents, including how his dog Blondie was the inspiration for the company’s first product. He explains the heartbreaking story of losing Blondie to incontinence issues and how that fueled his desire to create solutions that weren’t available at the time, starting with dog diapers. This journey led Blake to recognize a broader gap in the pet industry—a lack of empathy and innovation for both pets and their owners.
The conversation dives deep into Pet Parents, where empathy is at the heart of their product design and business decisions. Blake explains how every product, from their popular dog diapers to their innovative belly bands, is meticulously developed to enhance the lives of pets while making pet parenting easier. He also emphasizes the importance of solving problems holistically, thinking not just about the pets but also the parents and other stakeholders involved, including retailers like Modern Companion.
Blake and Maddie also discuss the strong partnership between Pet Parents and Modern Companion, highlighting how even with a smaller retail footprint, stores can still offer Pet Parents’ products through affiliate links, ensuring that customers always have access to the brand’s innovative solutions.
Key Takeaways:
How empathy and innovation drive the creation of Pet Parents’ products
The inspiring story of Blake’s dog Blondie, who was the catalyst for starting Pet Parents
The attention to detail and testing that goes into products like reusable dog diapers
How Pet Parents balances solving problems for both pets and their parents
The importance of partnerships with small retailers like Modern Companion to make innovative products accessible
Future ideas and innovations in pet care, from dental hygiene to sustainable products
Connect with Pet Parents:
• Visit their website: petparentsbrand.com
• Follow them on Instagram: @officialpetparents
Buy Pet Parents products at Modern Companion:
Shop in-store or visit themoderncompanion.com to learn more.
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